B&B Beer Distributing was founded in 1933 and has been owned and run by the Sullivan Family since 1977. B&B services over 1050 licensed retailers in Kent, Montcalm, Muskegon, Ottawa, and Newaygo counties and is now servicing Claire, Ionia, Isabella, and Mecosta counties as well (see map to the right). B&B Beverage (B&B’s non – alcoholic affiliate) serves an additional 500 non-licensed retailers in the same area.
B&B is committed to marketing its products in way that is beneficial to its employees, customers, suppliers, and valued consumers. As member of the West Michigan Community B&B and its employees take pride in adding to the quality of life in the markets that we serve. The company is involved in numerous charitable endeavors, special events / sponsorships, as well as programs designed to encourage the responsible consumption of our products.